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Role: Senior Art Director
RIGHT NUTRIENTS,
BRIGHT LIFE
GSK's Centrum
The insight
Usually our everyday diet hardly provide enough nutrients and and necessary vitamins. And aslo, not much people know about that.
The idea
"Đủ chất, để sống đủ chất"
-> Wordplaying in Vietnamese, showing product benefits as well as consumer's emotional benefits
Stillomatic:
TVC 20s:
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