TAKE A SIP OF WHO I AM
3 WORDS DESCRIBING ME:
"Strategic-Creative", "All or Nothing", "Cats"
Thinks in strategy, works with obsession, and always has a cat nearby.
​​SHORT SUMMARY THE BELOW JOURNEY IS TOO WORDY:
​
​I didn’t start in advertising, but I found my way to it—and stayed because it simply felt right.
My background in Foreign Trade University gave me a practical lens. Miami Ad School opened up a creative one. Ogilvy & Circus shaped my foundation in big-brand thinking, while TBWA\Vietnam helped me grow into a leadership role. Leading a creative team and stepping into the role of Associate Creative Director there taught me how to guide ideas—not just craft them—and how to build a space where good work can happen. I care about ideas that are thoughtful, well-made, and grounded in something real.
MY SLOW-DRIP EDUCATION JOURNEY
Foreign Trade Univeristy
Though I didn’t pursue a career in foreign trade or import–export, the foundation I gained at Foreign Trade University has remained incredibly valuable. The economics, trade, and business courses I took sharpened my strategic thinking and continue to give me a broader lens—one that balances creative ambition with business effectiveness.
Sep 2010-Jan 2014
VNG Corp.
That unexpected opportunity of a designer job at VNG became the turning point of my career. Immersed in the world of visual and creativity, I discovered a deep passion for visual communication, design, and the power of storytelling. It wasn’t just a job—it was the beginning of a new path.
June 2014-Dec 2015
Miami Ad School
My time at Miami Ad School was nothing short of a whole new world. It opened my eyes to skills, mindsets, and real-world industry practices I had never been exposed to before. Every class, every critique, and every project expanded the way I think about ideas, storytelling, and creative impact. Through internships at Geometry Hamburg and Y&R Prague, I witnessed firsthand how advertising is approached differently around the world—and how global perspectives can challenge and elevate local thinking.
Jan 2016-Sep 2017
FILTERED WITH EXPERIENCES CAREER JOURNEY
Junior Art Director
​Ogilvy Vietnam
After returning from Miami Ad School, I set out to find my place in the advertising world and began my journey at Ogilvy Vietnam as an Art Director. My time at Ogilvy was transformative—it sharpened the essential creative skills required of an art director, gave me clarity on my career direction, and connected me with a vibrant community of peers and mentors in the industry.
April 2018
- Dec 2018
Art Director
​Ogilvy Vietnam
After being promoted to Art Director at Ogilvy, I had more precious opportunities to work on a range of big campaigns that fueled not only brand growth—but also my creative energy and confidence as a visual storyteller. Each campaign taught me something new—about crafting emotional resonance, building consistent brand worlds, and working collaboratively under real-world pressure.
Jan 2019
- April 2019
Art Director
Circus Digital
April 2019
- Dec 2019
At Circus Digital, I was shaped by high-pressure campaigns, sharpened my intergrated thinking, and learned how to deliver top-quality work within tight deadlines – while taking my first steps into leadership role.
Senior Art Director
Circus Digital
Jan 2020
- April 2020
Working with the best people in the industry at Circus Digital was the most precious opportunities I've had
Senior Art Director
TBWA\ Vietnam
April 2020
- May 2022
Took on more ownership in creative decision-making across projects, with growing autonomy in shaping visual direction. I started managing small-scale projects independently, from concept to delivery. This phase helped me build the foundation for future leadership roles.
Creative Lead
TBWA\ Vietnam
June 2022
- Dec 2023
Stepping into the Creative Lead role was a big shift—I took on new responsibilities I hadn’t faced before.
From managing cross-functional teams to making high-stakes creative decisions, I embraced the challenge head-on.
Associate Creative Director
TBWA\ Vietnam
Jan 2024
- Feb 2025
Stepping into the Associate Creative Director role marked a new chapter of trust and responsibility.
Beyond crafting ideas, I now guide the vision, mentor the team, and shape work that aligns with both creativity and strategy.
​Brands that help me drink more coffee
The more brands, the more coffee I consumed
