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2-LAYER IMMUNE SYSTEM
Vinamilk's Colos Gold
Role: CREATIVE LEAD
The insight
Moms usually only know 1 layer IgG. Hardy people know about the second layer of IgA. Let Colos Gold shows that!
The idea
The solution
The VNM COLOS GOLD is known to add IgG - imported first milk from the US with high IgG antibodies that enhances immunity, as the same time helping increase 8 times Natural IgA antibodies in the baby's body, preventing respiratory and digestive infections —> create 2 lines of defense.
TWO is, of course, better than ONE.
​Directly but visually showing it by a TVC. Why not?
A simple story, direct but smart story-telling blended with splendid CGI.
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