ALWAYS UPGRADING, WITH YOU
VINFAST VF8
Role: CREATIVE LEAD
THE BRIEF
VF 8 has skeptical opinion about its value — a shadow lingering since the 2021 launch, when early versions had flaws that dented its reputation.
But by 2024, relentless refinement has solved most issues. Yet, the market still hasn’t caught up with the truth.
​
Meanwhile, our audience? Ambitious individuals in their prime — constantly growing, leveling up, and aiming for the next summit.
THE IDEA
We found the common DNA between VF8 and its drivers: ALWAYS UPGRADING.
​
VinFast knows that staying at the top means never settling for it.
Like VF8 drivers pushing forward in career, happiness, and achievements, the car itself is on the same path —
continuously refining, upgrading, outperforming its previous self to conquer new heights, with you.
THE VISUAL CUE- THE PIXEL CUBES
PIXELS IN MOTION - From a single pixel to a powerful drive — VF8 is constantly rebuilt, refined, and reimagined to outdo its yesterday.
Just like its owner.
THE SERIES OF KEY VISUAL
Every block, every upgrade, every leap forward — forming the VF 8 that moves with its owner toward new heights.
The series KV featuring 3 different backgrounds representing for Ho Chi Minh City, Da Nang, Ha Noi compositing by pixel cubes in motion, alongside with the VF8 car.
