Cung Dinh Foods

Mê cơm nhà, chọn ...
Mà Ma Má Ma Mà Madame Lân

Role: Associate Creative Director

The story

Inspired by Mỹ Linh’s true family story: husband prefers dining out, daughter loves ordering food. She cleverly brings them back to home meals with Madame Lân – rekindling love for “cơm nhà”.

The brand signature jingle

“Mà Ma Má Ma Mà… Madame Lân”

-> Inspired by Diva My Linh’s iconic vocal warm-up technique, creating a signature sound for Madame Lân, making the brand memorable beyond visuals.

Family Connection by Vietnamese home meals

Celebrates Vietnamese home meal culture – a symbol of love and togetherness. Encourages the younger generation to appreciate and return to the family table.

TVC 30s

Key Visual