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WHEREVERTHERE’S SACOMBANK, THERE’S APPLE PAY.
SACOMBANK x APPLE PAY
Role: ASSOCIATE CREATIVE DIRECTOR
CAMPAIGN OBJECTIVE
- Announce to current Sacombak customers as well as new potential ones that Apple Pay nows available with Sacombank.
- Convince them to try using Apple Pay with Sacombank.
THE BARRIER
When the wave of "Apple Pay" communication is rising, all the bank will say the same message: "Apple Pay is fast, convenient and reliable".
How can Sacombank standing out amongst that communication wave?
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