Vinamilk's ADM IQ GOLD

Role: Art Director

The insight

Before the first day of school, kids are full of excitement running around, preparing their books, and bursting with energy.

But that excitement is short-lived, often leading to a quick drop in energy when it matters most.

Brand Role

Bring to life the emotional journey of a child chasing a big dream, only to be stopped by health setbacks — and introduce Probi as the immune-boosting solution that helps keep kids on track.