NO WRINKLE CLOTHES.
NO WRINKLE FACE.
COMFORT
Role: SENIOR ART DIRECTOR
THE BRAND
Comfort - New Wrinkle Treatment
RTB: Serum Technology
BIG IDEA:
Less is More
Less wrinkle - More of your day
DIGITAL TASK
How to launch this effectively on digital channels?
The content / media that will work on the TA?
FAKE PRODUCT LAUNCH: NEVER-SEEN-BEFORE "BÀN ỦI NHĂN DA
To grab a huge public attention,
we launch a fake product to introduce Comfort Wrinkle Release in the most exciting and extraordinary way.
Iron-shaped tip
to iron all the wrinkles on your face
FAKE PRODUCT LAUNCH: NEVER-SEEN-BEFORE "BÀN ỦI NHĂN DA
“SKINCARE
WITH COMFORT” GIFTBOX
Besides the fake product launch video,
we can make a kit of fake product in real life as gift box for trials and spreading on social.
KEY VISUAL: MẶC KHÔNG NHĂN, MẶT KHÔNG NHĂN
Visual treatment/ Using pieces of no-wrinkled-clothes to assemble into no-wrinkled-face
STUNT: COMFORT x FOOD DELIVERY SERVICE (GRAB/SHOPEE FOOD/BE)
Foil food wrap tends to be wrinkled when wrapping food.
Hence, we collaborate with Food Delivery/Food Service to make Comfort ads printed on the foil wrap of food; introducing Comfort Wrinkle Release in the most extraordinary way.
