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​ALWAYS SCARIER IN THE DARK
GeneX
Role: ASSOCIATE CREATIVE DIRECTOR
BACKGROUND
GeneX would enter the genetic solutions market in Vietnam with a range of cancer-focused services.
CAMPAIGN OBJECTIVE
. Raise awareness on GeneX’s vision of fostering a healthy relationship with cancer
. Incentivize audience to take the screening service at GeneX
COMMUNICATION OBJECTIVE
Become the top-of-mind in cancer-focused genetic solutions market.
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