Vinamilk's Dielac Alpha Gold
BALANCED SOLUTION FOR
LONG TERM DEVELOPMENT
Role: Senior Art Director
The insight
Dielac Alpha Gold is a one of the oldest milk powder brand for kids of Vinamilk. They are a national brand that every moms, from rural to urban, could use for their kids.
With the balance of "quality" and "price", Dielac Alpha Gold is the best choice of long-term raising kids.
The idea
Establish the message by using the visual metaphor of the balance with one side is a piggy bank for "the price" and the other side is the nutrition needs. As a matter of common logic, the more nutrient needs , the higher the price.
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Dielac Alpha Gold appears at the balanced solution for moms.​
The Story
Using the light heated mood and tone for the story-telling to be suitable for BCD moms, we visualise all their concerns about the quality and price by a very direct and comprehensive visual - "the balance"
The Viral Clip
After launching the TVC and the message was successful and was welcomed by the TAs, we continue to launching the Music Video with the same message but in a very humourous and west-side mood and tone