ANNOYINGLY DURABLE
Dulux Weathershield
Role: Associate Creative Director
The insight
Children have big dreams and endless curiosity. But a weak immune system and frequent minor illnesses can interrupt their learning journey and delay their growth.
The idea
Bring to life the emotional journey of a child chasing a big dream, only to be stopped by health setbacks — and introduce Probi as the immune-boosting solution that helps keep kids on track.
The Story
Featuring 2 scenarios when people interrupt a emergency or a romantic situation,
in the most unexpected way, because they cannot wait to ask The Question:
“Which paint did you use?”
Story 1 - The Confession
Misleading the story as a romatic proposal. Turning out it's just "Which paint did you use?"
Story 2 - The Urgent Flight
Being late for a flight isn't as important as the answer for the question "Which paint did you use?"
Tiktok Series
Following by a short series of content to air on Tiktok