Garnier IMC Campaign - Role: Senior Art Director
Whatever skin problem you have: tanned skin, dark spot, pimple spot…; Garnier always has solution. And even brightening your skin naturally within 3 days short, Garnier still make it with Garnier Vitamin C Serum!
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​Using a catchy Vietnamese catchphrase "Gi gỉ gì gi" (Whatever) and also stands for the brand name "G":
We created "The G call center" where "whatever problems in life always have a solution with Garnier.
We official launch the concept "G call center" with the main music video where we introduced "Miss Wikipedia" - the host of the G call center.
​Following, we spreaded the concep "G call center" on different social media platforms
MAIN ASSET - MUSIC VIDEO
"MISS WIKIPEDIA"
To deliver the campaign message, we create an MV of a gimmick song featuring Miss Wikipedia who works at G consulting call center and gives creative solutions to all Generation Z problems, both life and skin troubles.
With the MV, we also deliver the spirit of Garnier brand: Always have solution to all problem in life.
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SOCIAL MEDIA - "G CALL CENTER" WHATEVER SKIN PROBLEM, G HAS A SOLUTION
​Introducing G call center on facebook/instagram "Gi gỉ gì gi, Da gì Garnier cÅ©ng có cách"
TIKTOK DANCE CHALLENGE - "G CALL CENTER" WHATEVER SKIN PROBLEM, G HAS A SOLUTION
Tiktok filter when users receiving the call from "G call center" hosted by Miss Wikipedia and joining her for the dance
#1
Serum on Shopee in Campaign Month
30%
Sales Uplift on Shopee
6.6%
Lift in Brand Recommendation
282.3M
Views on Tiktok dance challenge
The Results