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Grow Strong, Dream Big
Vinamilk's Probi
Role: Associate Creative Director
The insight
Children have big dreams and endless curiosity. But a weak immune system and frequent minor illnesses can interrupt their learning journey and delay their growth.
The idea
Bring to life the emotional journey of a child chasing a big dream, only to be stopped by health setbacks — and introduce Probi as the immune-boosting solution that helps keep kids on track.
The Story
The film follows a young boy who dreams of one day conquering Mount Everest.
He immerses himself in learning geography, training his body, and nurturing his ambition. But when sickness strikes, his learning and training come to a halt. That’s when Probi steps in — helping him build stronger immunity, stay healthy, and continue chasing his dream without interruption.
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