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PROBI GUARDIANS
Vinamilk's Probi
Role: Senior Art Director
The insight
People knows probiotics good for the digestive system, but do not really image how powerful they are
The idea
Probi Guardians - Visualising each probiotics as a guardian warrior. And guess what, 20 millions of warriors create a huge and powerful probiotics army that can protect and strengthen your gut more than you can ever imageing
The Execution
​A music TVC with heavy CGI workload but so much fun (fun=challenging) working process
A simple story, catchy music, splendid CGI. *magic SFX* and boom! We have this cool TVC.
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Can you imangine just inside the tiny Probi bottle lies a powerful army—billions of resilient probiotic warriors, ready to defend and strengthen your digestive system. If you can't imagine that, please take a look of this piece of TVC:
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